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The Trade Enablement and Marketing (TEAM) Scheme leverages Digital Public Infrastructure to empower MSMEs

The Trade Enablement and Marketing (TEAM) Initiative is a Sub- Scheme of the scheme ‘Raising and Accelerating MSME Performance’ (RAMP), which is a Central Sector Scheme. The outlay of MSME TEAM Initiative is Rs. 277.35 Cr. for the duration of 3 years from 2024 to 2027.

The TEAM Scheme leverages Digital Public Infrastructure to empower MSMEs in e-commerce by:

1. Providing MSMEs direct access to a Government-backed digital commerce network called Open Network for Digital Commerce (ONDC) which offers ready-made online storefronts, integrated digital payment solutions, and logistics support.
2. Reducing the need for MSMEs to build their own e-commerce platforms by enabling onboarding and cataloguing through ONDC’s interoperable systems.
3. Using the TEAM portal to digitally register MSMEs, capture their business profiles, and match them efficiently to Seller Network Participants (SNPs) for streamlined onboarding and ongoing digital business support.
4. Facilitating capacity-building workshops and support for MSMEs, ensuring they can readily use and benefit from e-commerce and digital market opportunities.

MSME TEAM Initiative envisages to benefit 5 lakh Micro and Small Enterprises (MSEs) of which 50% are to be women owned MSEs.

This information was given by the MINISTER OF STATE FOR MICRO, SMALL AND MEDIUM ENTERPRISES (SUSHRI SHOBHA KARANDLAJE) in a written reply in Rajya Sabha today.

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AKS