Print
XClose
Press Information Bureau
Government of India
Ministry of Culture
09 MAR 2026 3:14PM by PIB Delhi
IMPACT ASSESSMENT OF EK BHARAT SHRESHTHA BHARAT CAMPAIGN

To protect, promote and preserve various forms of folk art and culture throughout the country, the Government of India has set up seven Zonal Cultural Centres (ZCCs) with headquarters at Patiala, Nagpur, Udaipur, Prayagraj, Kolkata, Dimapur and Thanjavur. These ZCCs organize various cultural activities and programmes in their member States on regular basis. The cultural activities and programmes organized under 'Ek Bharat Shreshtha Bharat' campaign by these ZCCs during the years 2024-25 and 2025-26 are at Annexure.

The programmes organized under EBSB are reviewed through regular reports submitted by ZCCs. These ZCCs also upload details of their activities on digital platforms. Information such as the number of programmes conducted, level of participation, footfalls, and feedback received is examined to assess the impact of these initiatives in promoting national integration and cultural awareness.

All the ZCCs ensure wider outreach of the campaign by organizing a variety of cultural programmes, workshops, competitions and interactive sessions in collaboration with schools, colleges, universities and local cultural institutions to involve students, youth and social workers. ZCCs also make use of social media platforms and digital publicity to disseminate information about events and attract wider audiences. Additionally, outreach programmes, cultural exchanges and awareness campaigns are also conducted at the grassroot level to promote participation of youth, thereby strengthening the objectives of the campaign.

This information was given by Union Minister for Culture and Tourism Shri Gajendra Singh Shekhawat in a written reply in Lok Sabha today

***

M Annadurai

ANNEXURE

Cultural activities and programmes organized under 'Ek Bharat Shreshtha Bharat' campaign by the ZCCs during the years 2024-25 and 2025-26

2024-25

 

Sl. No.

Name of the cultural activities and programmes

Date

Venue

No. of artists participated

Footfall

  1.  

Cultural Programme (Rashtrapati Bhavan)

2/08/2024

Rashtrapati Bhavan, New Delhi

47

300
  1.  

World Folklore Day

22/08/2024

Nagpur (Maharashtra)

22

120
  1.  

Divisional Level Festival

02/10/2024 to 04/10/2024

Nagpur (Maharashtra)

155

500
  1.  

Divisional Level Festival

02/10/2024 to 04/10/2024

Hyderabad

(Telangana)

180

10000
  1.  

Mysore Dasara

03/10/2024 to

7/10/2024

Mysore (Karnataka)

30

400
  1.  

Bhagwan Birsa Munda Jayanti & Janjatiya Gaurav Divas "Tribal Dance Festival "

15/11/2024 to 17/11/2024

Nagpur (Maharashtra)

154

1000
  1.  

Udyan Utsav

02/01/2025 to 13/01/2025

Rashtrapati Bhavan Hyderabad (Telangana)

251

10000
  1.  

Lok Kala Darshan

22/01/2025 to 24/01/2025

Hiwarkhed, 

Khed & Shendurjanaghat (Maharashtra)

90

15000
  1.  

Orange city Craft Mela & Folk Dance Festival

10/01/2025 to 19/01/2025

Nagpur (Maharashtra)

214

50000
  1.  

Har Kanth Me Bharat

02/02/2025 to 16/02/2025

Madhya Pradesh, Maharashtra & Hyderabad)

60

600
  1.  

Lok Nritya Bharat Bharati

01/03/2025 to 03/03/2025

Gadchiroli (Maharashtra)

90

9000
  1.  

National Folk Dance Festival

01/03/2025 to 04/03/2025

Shilpgram Khajuraho (Madhya Pradesh)

152

6000
  1.  

Loknatya Samaroh

18/03/2025 to 20/03/2025

Amravati (Maharashtra)

75

900
  1.  

Octave

 

21/03/2025 to 23/03/2025

Khiragadh (Chhattisgarh)

244

20000
  1.  

Octave

 

26/03/2025 to 28/03/2025

Solapur (Maharashtra)

244

15000
  1.  

Ek Bharat Shretha Bharat programme Tripura-Bihar-Mizoram

9/08/2024 to 10/08/2024

Patna, Bihar

110

1500
  1.  

Kalakranti – Ek Bharat Shreshtha Bharat programme Maharashtra and Odisha

20/08/2024

Cuttack, Odisha

95

550
  1.  

Diwali Shilp Mela

17/10/2024 to 28/10/2024

Prayagraj, Uttar Pradesh

375

22224
  1.  

Rashtriya Shilp Mela

01/12/2024 to 15/12/2024

Prayagraj, Uttar Pradesh

555

63477
  1.  

Ek Bharat Shreshtha Bharat (EBSB) Cultural Exchange Programme – Folk Dance Presentations (Rikhamapada – Arunachal Pradesh, Wangala – Meghalaya, Jhijiya – Uttar Pradesh)

30/04/2024

Virtual Mode participation from the Pairing States

45

600
  1.  

Ek Bharat Shreshtha Bharat Cultural Programme – Folk Dance & Song Presentations (Badhai Norta & Baredi – Madhya Pradesh, Folk Dance – Manipur, Lotha Folk Song & Dance – Nagaland)

29/06/2024

Virtual Mode from the Pairing States

45

570
  1.  

Ek Bharat Shreshtha Bharat Cultural Programme – Folk Performances (Badhai Norta – Madhya Pradesh, Folk Dance – Manipur, Chakhesang Folk Song & Dance – Nagaland)

31/08/2024

Virtual Mode from the Pairing States

45

650
  1.  

Mango Festival-2024

09/05/2024

Kasargod (Kerala)

31

250
  1.  

Folk Dance Festival

02/02/2025 to

03/02/2025

Kannur (Kerala)

35

150
  1.  

National Folk Festival 2025

03/02/2025 to

04/02/2025

Thrissur (Kerala)

30

200
  1.  

Celebration      of Gujarat and Maharashtra Day

01/05/2024

Punjab Raj Bhawan (Chandigarh)

60

Approx 500
  1.  

Sanskritik Yatra and Sindhu Darshan Festival

16/06/2024 to 30/06/2024

Pathankot (Punjab), Udhampur & Srinagar (UT of J&K), Kargil & Leh (UT of Ladakh) and Keylong & Mandi (Himachal Pradesh)

135

Approx.1000- 1200 per day per programme
  1.  

Baba Sheikh Farid Aagman Purb

19/09/2024 to 23/09/2024

Faridkot (Punjab)

111

Approx.

18000-20000
  1.  

14th Chandigarh National Crafts Mela

29/11/2024 to 08/12/2024

Kalagram

(Chandigarh)

975

Approx.

98000-99000
  1.  

International Gita Mahotsav

28/11/2024 to 

15/12/2024

Kurukshetra (Haryana)

329

Approx.

26000-28000

per day
  1.  

Bharat Parv

26/01/2025 to 31/01/2025

Red Fort Lawns (New Delhi)

545

Approx. 2500-

3000 daily
  1.  

All India Governor's Conference, Delhi

02/08/2024

Delhi

32

200
  1.  

Nareli Purnima, Daman

19/08/2024

Daman

28

3000
  1.  

Tarang Shakti

30/08/2024 to 07/09/2024

Jodhpur (Rajasthan)

69

1800
  1.  

Ganeshotsav

12/09/2024 to 18/09/2024

Goa

74

7000
  1.  

National Lok Mahotsav “Lokrang"

21/10/2024 to 24/10/2024

Jaipur (Rajasthan)

70

2000
  1.  

National Unity Day

31/10/2024

Kevadiya (Gujarat)

55

10000
  1.  

Pushkar Fair

09/11/2024

Pushkar (Rajasthan)

58

10000
  1.  

Lord Birsa-Munda National Tribal Festival

15/11/2024 to 16/11/2024

Shilpgram (Udaipur)

179

1000
  1.  

Bundi Mahotsav,

18/11/2024 to 20/11/2024

Bundi (Rajasthan)

46

5000
  1.  

Matsay Mahotsav

25/11/2024 to 26/11/2024

Alwar

(Rajasthan)

43

6000
  1.  

Shilpgram Utsav

21/12/2024 to 30/12/2024

Shilpgram (Udaipur)

683

200000
  1.  

Camel Festival

11/01/2025 to 12/01/2025

Bikaner (Rajasthan)

46

5000
  1.  

Lokotsav

17/01/2025 to 26/01/2025

Goa

227

10000
  1.  

Maru Mahotsav

10/02/2025 to 11/02/2025

Jaisalmer (Rajasthan)

47

5000
  1.  

Beneshwar Mela

11/02/2025 to 12/02/2025

Dungarpur (Rajasthan)

49

10000
  1.  

Vasantosav

21/02/2025 to 02/03/2025

Gandhinagar (Gujarat)

172

100000
  1.  

Lokanurjan Mela

22/02/2025 to 24/02/2025

Udaipur (Rajasthan)

30

1000
  1.  

Octave

07/03/2025 to 09/03/2025

Goa

227

5000
  1.  

Daang Darbar

08/03/2025 to 12/03/2025

Ahva Dang (Gujarat)

59

5000
  1.  

30th Adi Jati Mahotsav

20/03/2025 to 21/03/2025

Anand (Gujarat)

35

2000
  1.  

EBSB

20/03/2025 to 22/03/2025

Pune (Maharashtra)

30

2000
  1.  

Lokanurjan Mela

23/03/2025 to 25/032025

Jodhpur (Rajasthan)

56

8000
  1.  

Shilpdarshan

Throughout the year

Shilpgram (Udaipur)

720

100000

 

2025-26

Sl. No.

Name of the cultural activities and programmes

Date

Venue

No. of artists participated

Footfall

  1.  

Chitramala Nirman Karyashala Painting Exhibition on the occasion of Ahilyabai Holkar Trishatabdi Jayanti

20/04/2025

Raipur (Chhattisgarh)

50

500
  1.  

WAVES

1/05/2025 to 3/05/2025

Mumbai (Maharashtra)

70

10000
  1.  

Malwa Utsav

08/05/2025 to 14/05/2025

Indore (Madhya Pradesh)

60

1000
  1.  

Nadi Mahotsav

27/09/2025

to 29/09/2025

Sangli, Miraj & Ichalkarnji (Maharashtra)

120

200
  1.  

Kolhapur Shahi Dashara Mahotsav

25/09/2025 &

26/09/2025

Kolhapur (Maharashtra)

120

600
  1.  

Octave - A Festival of North Eastern States of India

09/10/2025 to

12/10/2025

SCZCC, Nagpur (Maharashtra)

206

10000
  1.  

Bharatiya Kala Mahotsav

21/11/2025 to

30/11/2025

Rashtrapati Nilayam, Secunderabad (Telangana)

357

150000
  1.  

Shataabdi Mahotasav - Maharashtra Lok Kala Darshan

05/12/2025 to

08/12/2025

Ratlam (Madhya Pradesh)

25

650
  1.  

Chetak Festival

11/12/2025 to

15/12/2025

Sarangkheda (Maharashtra)

75

6000
  1.  

Octave - Festival of North Eastern States

24/12/2025 to

27/12/2025

Indore (Madhya Pradesh)

261

3000
  1.  

Ek Bharat Shreshtha Bharat programme Goa and Jharkhand

08/09/2025

Ranchi (Jharkhand)

105

700
  1.  

Ek Bharat Shreshtha Bharat programme Tripura, Mizoram, Bihar

04/02/2026 to 05/02/2026

Bhikhanpura, Khorampur & Vaishali (Bihar)

120

2500
  1.  

Octave

26/04/2025 to 30/04/2025

Bhagalpur (Bihar)

159

950
  1.  

Kalagram during Mahakumbh

16/01/2025 to 24/02/2025

Prayagraj

(Uttar Pradesh)

8499

400000+
  1.  

Ganga Sanskriti Yatra

17/05/2025 to 18/05/2025

Varanasi

(Uttar Pradesh)

103

1550
  1.  

Diwali Shilp Mela

08/10/2025 to 19/10/2025

Prayagraj

(Uttar Pradesh)

512

33206
  1.  

Rashtriya Shilp Mela

01/12/2025 to 10/12/2025

Prayagraj

(Uttar Pradesh)

650

43010
  1.  

Chalo Mann Ganga Jamuna Teer

04/01/2026 to 13/02/2026

Prayagraj

(Uttar Pradesh)

1827

24874
  1.  

Virasat Kala Mahotsav

24/01/2026 to 02/02/2026

Delhi

163

1100
  1.  

Virasat Kala Mahotsav

27/01/2026 to 02/02/2026

Chattarpur (Madhya Pradesh)

162

2000
  1.  

Virasat Kala Mahotsav

23/02/2026 to 01/03/2026

Mahendragarh (Haryana)

141

1450
  1.  

Ek Bharat Shreshtha Bharat – Cultural Exchange (Participating States: Bihar, Mizoram & Tripura)

13/10/2025 to 15/10/2025

NEZCC Shilpgram, Guwahati (Assam)

45

900
  1.  

Ek Bharat Shreshtha Bharat Cultural Exchange Programme (Participating States: Madhya Pradesh, Nagaland & Manipur)

07/12/2025

NEZCC Shilpgram, Guwahati (Assam)

45

300
  1.  

Ek Bharat Shreshtha Bharat Cultural Programme (Pairing States: Uttar Pradesh, Arunachal Pradesh & Meghalaya)

20/01/2026

Shilpgram, NEZCC Guwahati (Assam)

45

300
  1.  

All India Crafts Mela

20/12/2025 to

05/01/2026

Hyderabad (Telangana)

60

1500
  1.  

Samanwaya

07/02/2026 to 08/02/2026

Kasargod (Kerala)

61

300
  1.  

Sisirotsavam

08/02/2026 to 09/02/2026

Kannur (Kerala)

61

300
  1.  

Samskriti

09/02/2026 to 11/02/2026

Malapuram (Kerala)

68

250
  1.  

Celebration      of Gujarat and Maharashtra Day

01/05/2025

Punjab Raj Bhawan (Chandigarh)

70

Approx. 450
  1.  

Sanskritik Yatra and Sindhu Darshan Festival

13/06/2025 to

29/06/2025

Pathankot (Punjab), Udhampur & Srinagar (UT of J&K), Kargil & Leh (UT of Ladakh) and Keylong & Mandi

(Himachal Pradesh)

145

Approx. 1200-

1500 per day per programme
  1.  

Celebration of Foundation Day of Andhra Pradesh, Chhattisgarh, Haryana, Karnataka, Kerala, Madhya Pradesh, Punjab, Tamil Nadu (states), and Andaman and UTs of Nicobar Island, Chandigarh, Delhi, Lakshadweep, Pondicherry

30/10/2025

Punjab Raj Bhawan (Chandigarh)

87

Approx. 480
  1.  

15th Chandigarh National Crafts Mela

28/11/2025 to

07/12/2025

Kalagram

(Chandigarh)

940

Approx. 83000-

85000

  1.  

International Gita Mahotsav

15/11/2025 to

05/12/2025

Kurukshetra (Haryana)

503

Approx. 25000-

30000 per day
  1.  

Bharat Parv

26/01/2026 to

31/01/2026

Red Fort Lawns (New Delhi)

438

Approx.

2500-3000 per

day
  1.  

Bhairav Ji Mela

12/04/2025

Baswara (Rajasthan)

60

5000
  1.  

WAVES 2025

01/05/2025 to 03/05/2025

Mumbai (Maharashtra)

74

5000
  1.  

Ek Desh Ek Dhadkan

15/05/2025, 16/05/2025, 18/05/2025, 19/05/2025, 21/05/2025, 24/05/2025, 25/05/2025 & 28/05/2025

Rajasthan

58

5000
  1.  

Indian Folk Carnival Festival

30/05/2025 to 01/06/2025

Ahmadabad (Gujarat)

35

1500
  1.  

23rd Folk Festival

16/06/2025 to 20/06/2025

Puri (Odisha)

29

5000
  1.  

Yatra Paschimalap

01/08/2025 to 07/08/2025

Pali (Rajasthan)

85

10000
  1.  

Nareli Purnima

09/08/2025

Daman

45

6000
  1.  

Warsa Shhyadricha Program

18/08/2025 to 19/08/2025

Auragabad (Maharashtra)

208

1500
  1.  

Ganeshotsav

01/09/2025 to 06/09/2025

Goa

70

7000
  1.  

Rashtriya Lok Natya Samaroh

17/09/2025 to 19/09/2025

Jodhpur

(Rajasthan)

27

1500
  1.  

Lok-Rang

12/10/2025 to 17/10/2025

Jaipur

(Rajasthan)

97

30000
  1.  

Octave

09/10/2025 to 12/10/2025

Nagpur

(Maharashtra)

185

5000
  1.  

Pushkar Mela

10/10/2025

Pushkar

(Rajasthan)

30

10000
  1.  

Vagad Mahotsav

03/11/2025 to 04/11/2025

Dugarpur

(Rajasthan)

36

3000
  1.  

Bharat Parv

07/11/2025 to 09/11/2025

Ekta Nagar

(Gujarat)

81

10000
  1.  

Paschim Bharat Ki Vividhata Ka Utsav

19/11/2025 to 30/11/2025

Hyderabad (Telangana)

197

150000
  1.  

Jan Jati Gaurav Diwas

15/11/2025

Dugarpurn

(Rajasthan)

39

5000
  1.  

Shilpgram Utsav

21/12/2025 to 30/12/2025

Shipgram (Udaipur)

666

200000
  1.  

Celebration 75 Years the Indian Constitution

26/12/2025 to 27/12/2025

Balotara (Rajasthan)

59

1500
  1.  

National Swadesi Mahotsav

27/12/2025

Chittorgarh (Rajasthan)

48

2500
  1.  

Chanderi Mahotsav

27/12/2025 to 01/01/2026

Goa

33

4000
  1.  

Vande Bhartam

08/01/2026 to 26/01/2026

New Delhi

227

25000
  1.  

Aadi Lokotsav

09/01/2026 to 11/01/2026

Goa

75

5000
  1.  

Lokotsav

20/01/2026 to 29/01/2026

Goa

321

10000
  1.  

Beneshwar Mela

31/01/2026 to 01/02/2026

Dungarpur (Rajasthan)

32

5000
  1.  

Shilpdarshan

(Throughout the year)

Shilpgram (Udaipur)

460

120000

 

*****