Metro Railway takes Innovative Initiative of Branding in Escalator Sidewalls to Increase Non-fare Revenue

Kolkata, February 14, 2022

The Metro Railway authority has taken innovative initiatives of branding stations, rakes, handle chains, AFC-PC gates to increase its non-fare revenue. Of late, it has taken another unique initiative to install photo frames (Ad spaces) on the sidewalls of escalators of the stations, where corporate houses will be able to display their advertisements.

The Metro Railway authority has started to implement this initiative at Shyambazar, Central, Chandni Chowk, Esplanade, Park Street, Maidan, Rabindra Sadan, Kalighat, Rabindra Sarobar and Mahanayak Uttam Kumar stations.

As a result of such an initiative, interested corporate houses will be able to display their advertisements on these 289 photo frames mounted on the sidewalls of 34 escalators at these stations of the North-South corridor where footfalls are very high. Some of the corporate houses have already started to utilise these ad spaces to reach a large section of the Metro commuters and in return help the Metro Railway to boost its non-fare revenue.

The Metro Railway authority is hopeful that this new initiative will attract more corporate houses.

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