Indian Institute of Management Tiruchirappalli inaugurated a three-day Management Development Program titled “INFLUENCE TO ENTERPRISE – The Influencer’s Entrepreneurial Blueprint” sponsored by Sidd Ahmed on 23rd January 2024. The event was graced by Mr. Sidd Ahmed, President and CEO of VDart Group, Program Directors Prof. Saravanan P (Dean, Corporate Relations and Faculty Affairs) and Prof. Abhishek Kumar Totawar (Associate Professor). The inaugural ceremony began with the lighting of the lamp.

Prof. Saravanan P welcomed the participants to the ceremony and provided an overview of the various programs offered by the institute. He wished all the participants an enriching learning experience.

In his address, Mr Sidd Ahmed highlighted the rapid growth of the influencer marketing industry. Despite being a billion-dollar sector, he noted that it is predominantly led by solopreneurs and remains overlooked in job market discussions. He outlined the central goal of the program: to empower these solopreneurs with the necessary skills to evolve into entrepreneurs, facilitating their ability to grow and build organisations. Mr Ahmed emphasised the concept of building digital factories comprised of content-creator teams in small towns and villages to create micro-economies. Furthermore, he also advised the participants to be responsible for the content they produce and encouraged them to focus on establishing good businesses. In conclusion, he urged the participants to build a purpose-driven business that can positively impact the community.

Prof. Abhishek Kumar Totawar presented the vote of thanks, expressing gratitude to Mr Ahmed and his team, the Director, faculty, administrative staff, and all the participants.

The event concluded with the National Anthem.

 

 

 

(Release ID: 1999391) Visitor Counter : 114