Ministry of Consumer Affairs, Food & Public Distribution
BIS Conducts Major Raid on FirstCry Warehouse for Alleged Sale of Substandard Products
Posted On:
27 MAY 2025 3:38PM by PIB Bengaluru
The Bureau of Indian Standards (BIS), Bengaluru Branch Office, conducted a search and seizure operation today at the largest warehouse in South India operated by Brainbees Solutions Private Limited, which trades under the brand name FirstCry. The operation was carried out based on credible information that the firm was allegedly storing and selling products in violation of the Quality Control Orders (QCOs) issued by the Government of India and the BIS Act, 2016.
The raid was led by Smt. Vinodini Kishore, Scientist-E / Director, supported by Smt. Premlatha Sinha, Scientist-D / Joint Director, Shri Piyush Gupta, Scientist-B / Assistant Director, and other BIS officials. During the operation, it was found that several product models were being stored and sold without valid BIS licenses. These products were found to be misusing the ISI mark and were in violation of the conditions stipulated under the BIS license. Many of these products fall under categories that are subject to mandatory certification by BIS under the relevant QCOs.
As per the QCOs, no product covered under mandatory certification shall be manufactured, stored, or sold without a valid BIS license and full compliance with the applicable Indian Standards. A total of 33 product varieties—comprising approximately 36,924 units of toys, sippers, and other items—were seized during the raid. The estimated market value of the seized goods is around ₹1.43 crore.
BIS urges all consumers to remain vigilant and always verify the presence of the BIS Standard Mark (ISI Mark) and the manufacturer’s license number before making a purchase. The authenticity of a BIS license and the relevant Indian Standard can be verified using the BIS CARE mobile application, available on Android and iOS platforms.
BIS remains committed to protecting consumer interests and ensuring that only quality-compliant products are made available in the market.

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(Release ID: 2131619)