Ministry of Finance
Nationwide Financial Inclusion Saturation Campaign sees significant progress in the First Month
Around 1 lakh camps organized across various districts in the country since 1st July 2025
Nearly 6.6 lakh new PM Jan Dhan Yojana accounts opened; More than 22 lakh new enrollments under three Jan Suraksha Schemes in one month
Posted On:
31 JUL 2025 7:54PM by PIB Delhi
The Nationwide Financial Awareness Saturation Campaign, being implemented from July 1 to September 30, 2025, has reached a significant milestone in its first month. The Department of Financial Services (DFS), Ministry of Finance, is driving this initiative with a commitment to achieve comprehensive coverage across all Gram Panchayats (GPs) and Urban Local Bodies (ULBs), ensuring that every eligible citizen is able to avail the intended benefits of these transformative schemes.
The objective is to ensure that the benefits of the flagship schemes—Pradhan Mantri Jan Dhan Yojana (PMJDY), Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY), Pradhan Mantri Suraksha Bima Yojana (PMSBY), and Atal Pension Yojana (APY)—reach every eligible citizen across approximately 2.70 lakh Gram Panchayats (GPs) and Urban Local Bodies (ULBs).
Within the first month, these camps have served as vital touchpoints for community engagement, supporting enrolment, updates and awareness efforts. A total of 99,753 camps have been held in the first month across various districts with progress reports compiled for 80,462 camps as under:
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Category
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Details
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Account Opening
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New PMJDY Accounts: 6,65,190
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Re-verification of Know Your Customer (KYC) details for inactive accounts:
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PMJDY Accounts: 4,73,383
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Other Savings Accounts: 5,65,051
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Nomination Updates
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PMJDY Accounts: 2,81,188
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Other Accounts: 2,65,617
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Social Security Scheme Enrolments
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PMJJBY: 7,46,129
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PMSBY: 12,36,548
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APY: 2,82,905
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Claims settled under PMJJBY and PMSBY
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6,538
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Financial Literacy Programme Focus
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Digital fraud awareness
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Access to unclaimed deposits
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Grievance redressal mechanisms
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As the campaign progresses, continued efforts will be directed towards saturating GPs and ULBs and maximizing community engagement aligning with the broader vision of inclusive and sustainable development. Through targeted advertisements and publicity about upcoming camps, people are encouraged to visit these centres and take advantage of the schemes.
The Government of India remains committed to ensure last-mile access to banking and financial services, anchored in the active and meaningful engagement of stakeholders at every tier of implementation.
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(Release ID: 2150999)