The Khadi & Village Industries Commission will collaborate with the National Institute of Fashion Technology to design and promote Khadi products, aiming to modernize the traditional fabric. This collaboration is expected to bring fresh perspectives and innovative designs to Khadi, enhancing its market reach, said Shri Lalitkumar Fatechand Shah, Expert Member of the Khadi & Village Industries Commission. He was speaking at the valedictory session of the Handloom Pakhwada organized by the National Institute of Fashion Technology, Daman campus.

Talking about the Khadi export outlook, he mentioned that the effort of establishing Khadi Mark as a brand has helped set quality standards and certification abroad, authenticating Khadi products. He added that the Khadi India brand is used in 93 countries. Referring to the global disruption in textile, apparel, and handloom logistics, he said that Khadi and handloom products are expected to be unaffected by these factors. The Shri Narendra Modi government is working at all levels to mitigate the impact.

Dr. Sharmila Nagaraj Nandula, an author and entrepreneur with three decades of experience in research, teaching, design, retail, and grassroots engagement with weavers and artisans, shared insights on sustainability, global supply chains, entrepreneurship, and education within the fashion and handloom industries.

Fresh from their international exchange program with Saxion University, Amsterdam, students Akash Suryavanshi and Pooja Korada presented a compelling showcase of how Indian craft maximalism can be seamlessly blended with global styles, delivering a captivating presentation that highlighted their innovative approach. The innovative approach was complemented by a hands-on spinning workshop, where participants got to experience the traditional craft firsthand. The event also featured an exhibition showcasing the exquisite craftsmanship of Bhujodi weavers and Ajrak block print artisans, with their products on display. Meanwhile, students showcased their creativity by elegantly draping mannequins in beautiful Khadi and handloom fabrics, bringing the rich heritage of Indian textiles to life.

Dr. Brijesh Deore, Director of NIFT, spoke about the possibilities of handloom in India and its potential to empower rural women and artisans while promoting sustainable fashion practices. Dr. Deore highlighted the importance of preserving traditional craftsmanship and supporting the handloom industry to ensure its continued growth and success. By leveraging technology and innovative marketing strategies, he emphasized that handloom products can reach a wider audience and achieve greater recognition in the global market.

During the event, Fashion Management and Textile Design students demonstrated their proficiency in various traditional Indian saree draping styles, showcasing the intricate details and cultural heritage of handloom fabrics. They confidently walked the ramp, draping exquisite handloom sarees that highlighted the beauty and craftsmanship of India's textile traditions. The styles included the Nivi style from Andhra Pradesh and Telangana, featuring a neat pleat at the waist and the pallu draped elegantly over the shoulder; the Maharashtrian Nauvari style, with a nine-yard saree draped like a dhoti, providing freedom of movement; the Bengali style, draped without pleats, with the pallu thrown over the left shoulder; and the Gujarati style, known as Seedha Pallu, which drapes the pallu over the right shoulder.

As part of the celebration, a special conclave on “Viksit Bharat 2047: Local to Global – NIFT’s Intervention” was organized on August 13, 2025. The conclave was inaugurated by Smt. Tanu Kashyap, IAS, Director General of NIFT. Students showcased their creative research and presentations, particularly on the branding and storytelling of Kolhapuri footwear, exploring its heritage value, design possibilities, and future potential in global markets. Ms Kashyap lauded the contributions of students, scholars, and academicians whose research was featured in the Fashion Value Chain journal and emphasized the importance of documenting knowledge, creativity, and indigenous craft practices for global impact. Interacting with students and faculty, Ms. Kashyap urged the young designers and managers of fashion to sustain research, innovation, and design storytelling to project India’s unique craft legacy on the world stage.

The National Handloom Day event was inaugurated on August 7, 2025, by the Chief Officer of Daman Municipal Council, Mr. Sanjam Singh, DANICS, who emphasized the importance of preserving India's rich handloom heritage. Fashion Management and Textile Design students demonstrated their proficiency in various traditional Indian saree draping styles, showcasing the intricate details and cultural heritage of handloom fabrics.

The Handloom Pakhwada celebration, held from August 4-21, was a resounding success, featuring a diverse range of programs that effectively showcased the beauty and significance of Handloom and Khadi.

(Release ID: 2160321)