: Mumbai, October 7, 2025

The Federation of Indian Chambers of Commerce and Industry (FICCI) inaugurated the 25th edition of FICCI FRAMES, its annual global convention on the business of media and entertainment, in Mumbai today. Marking the silver jubilee of the flagship event, FICCI FRAMES 2025 brought together policymakers, industry leaders, creators, and innovators to deliberate on the future of India’s creative economy and its growing global influence.

The event was inaugurated by Shri Ashish Shelar, Minister for Culture and Information Technology, Government of Maharashtra. Shri Anant Goenka, Senior Vice President, FICCI, delivered the opening address, while Shri Kevin Vaz, Chairman, FICCI Media and Entertainment Committee, reflected on FICCI’s 25-year journey in shaping India’s creative ecosystem.

Addressing the gathering, Shri Ashish Shelar emphasized promoting regional and local voices alongside national content, giving space to award-winning Marathi cinema and other local narratives. He outlined government initiatives including the Maharashtra Film Policy, new Film Cities, the Indian Institute of Creative Technologies (IICT) for skill development, and the World Audio Visual and Entertainment Summit (WAVES), which together aim to position India as a global creative hub.

Speaking at the event, Shri Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, Government of India, said India’s media and entertainment sector stands on the cusp of a global breakthrough powered by imagination, technology, and youthful energy. Calling upon industry to innovate fearlessly and tell stories that uplift, investors to believe in the promise of Indian creativity, and artists to continue shaping the nation’s cultural narrative with courage and conscience, Shri Jaju urged the sector to work collectively towards a sustainable and inclusive creative future.

Describing the 25th edition of FICCI FRAMES as a “landmark moment” for India’s creative economy, Shri Jaju said, “As Hon’ble Prime Minister Shri Narendra Modi has observed, India’s Orange Economy is not merely about entertainment — it is about ideas and imagination, about turning our cultural strength into creative energy that inspires the world.”

Adding star presence to the occasion, renowned actor and FICCI FRAMES Ambassador Ayushmann Khurrana shared his thoughts on the evolving landscape of Indian storytelling and the responsibility of artists to create content that inspires and unites. He commended FICCI’s efforts in nurturing young talent and said India’s creative fraternity is ready to take its rightful place on the global stage.

Tracing the rise of India’s media and entertainment (M&E) industry from a ₹25,000-crore market in 1999 to over ₹2.5 trillion (USD 30 billion) today, Shri Jaju said the tenfold expansion reflects “the power of Indian creativity, digital innovation, and youthful enterprise.” He noted that film and television remain the backbone of the sector, reaching more than 800 million Indians every day, while digital media continues to be the fastest-growing segment, expanding at over 15 percent annually.

The Animation, Visual Effects, Gaming, Comics and Extended Reality (AVGC–XR) segment, he said, represents the next frontier, recording growth of more than 30 percent annually. Live entertainment too has evolved into a ₹20,000-crore industry, generating fresh employment and cultural opportunities.

Highlighting India’s growing global influence, Shri Jaju said that Indian stories now reach more than 200 countries, translated and subtitled in multiple languages. “Our content has become India’s soft power — shaping global perceptions of who we are and what we stand for,” he said, adding that Indian creators are collaborating with Disney, DreamWorks, Netflix, and Sony, while Indian music and games are finding worldwide audiences.

Even as he celebrated the industry’s success, Shri Jaju reminded stakeholders that growth must go hand in hand with responsibility. “With great growth comes great responsibility,” he said. “We must ensure fair and transparent revenue models, safeguard creator rights, curb misinformation, and combat piracy. Our creative journey must protect freedom while upholding community values.”

He outlined several Government of India initiatives designed to strengthen the sector, including the World Audio Visual and Entertainment Summit (WAVES), the WAVEXcelerator (WAVEX) for creative startups, the Create in India Challenges, the India Cine Hub single-window portal, and the Indian Institute of Creative Technologies (IICT) for skilling and research.

Shri Jaju also announced that a Joint Working Group with state governments and industry partners is developing a roadmap to position India among the world’s top five live entertainment destinations by 2030.

Concluding his address, Shri Jaju urged the industry to work collectively toward a shared creative future. “Let us frame the next quarter century of Indian media and entertainment together — one that is bold in creativity, fair in conduct, and global in impact,” he said.

 

Source:PIB Mumbai | Sayyid Rabeehashmi/ Ramesh Jaybhaye/ Edgar Coelho/Priti Malandkar

 

 

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