India today observed International Snow Leopard Day with a unique initiative titled ‘#23for23’, encouraging people across the country to engage in physical activities for 23 minutes to raise awareness about the conservation of snow leopards and their fragile habitats.

Union Minister for Environment, Forest and Climate Change, Shri Bhupender Yadav, led the celebrations and lauded the participation of citizens, institutions, and the Indian Army in this creative awareness campaign.

India marked the International Snow Leopard Day with #23for23, promoting physical activities undertaken for 23 minutes in a bid to raise awareness for conservation of snow leopards.

Under the leadership of PM Shri @narendramodi ji, India's snow leopard conservation efforts are… pic.twitter.com/CuCD17Utqq

— Bhupender Yadav (@byadavbjp) October 23, 2025

Highlighting India’s conservation success under the leadership of Prime Minister Shri Narendra Modi, the Minister noted that the country’s snow leopard conservation programme has shown encouraging results. The recently concluded first-ever Snow Leopard Census has recorded 718 individual snow leopards across the Indian Himalayas, with Ladakh alone hosting 477 of them. 

The International Snow Leopard Day marks a reaffirmation of India’s dedication to the goals of the Global Snow Leopard and Ecosystem Protection Programme (GSLEP) and reflects the Nation’s continued emphasis on science-based monitoring, habitat protection, and community engagement for ensuring the long-term survival of this iconic species.

#23for23: 23 Minutes for Snow Leopards

The campaign, initiated by the Global Snow Leopard and Ecosystem Protection Program (GSLEP) and the Snow Leopard Trust worldwide, to dedicate 23 minutes of physical activity for honouring the snow leopard@byadavbjp pic.twitter.com/EkKBQF6z79

— PIB | MoEFCC (@EnvironmentPib) October 23, 2025

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