There is a significant and steadily growing demand for organic wheat and pulses in the Indian market. Consumer preference is shifting towards chemical-free, traceable and sustainably grown food, especially in urban and semi-urban centres. Rising health awareness, increasing household incomes, and trust in certified organic supply chains have further boosted demand.

National Cooperative Organics Limited (NCOL), through its Bharat Organics brand, is ensuring that organic wheat and tur dal farmers get better prices, assured procurement, reduced input costs, stronger certification support, and nationwide market access. NCOL is undertaking several measures to directly benefit farmers engaged in organic wheat and tur dal cultivation as follows:

i)          Direct Procurement by Bharat Organics

Procurement of organic wheat and pulses is done directly from certified farmers, ensuring:

            •           Transparent pricing

            •           On-time payments

            •           Reduction of post-harvest losses

            •           No exploitation by middlemen

 

ii)         MSP-plus Pricing

Farmers receive premium prices over conventional MSP due to direct procurement without intermediaries. This ensures higher and stable income for organic growers.

iii)        Assured Market Linkage

Through modern trade, government outlets, e-commerce and institutional buyers, NCOL is expanding market access, enabling large scale procurement of organic wheat and pulses.

iv)        Cluster-Based Organic Farming Model

NCOL supports farmer producer organisations (FPOs) and cooperative societies to adopt certified organic practices, reducing per-acre input costs and improving soil health.

v)         Certification & Traceability Support

Support is provided for NPOP certification, testing, and digital traceability so farmers do not bear the financial burden of compliance. This increases market acceptance and export potential.

vi)        Brand-Led Value Addition

Under the Bharat Organics label, products are cleaned, processed, packed and sold across D2C, e-commerce and retail networks. This value addition brings higher returns to farmers through cooperative-based marketing.

vii)       Training & Capacity Building

Farmers are trained in organic methods, soil regeneration, pest management, and residue-free cultivation, improving long-term productivity and reducing chemical dependency.

This information was given by Union Minister for Home and Cooperation Shri Amit Shah in a written reply in Rajya Sabha.

***

AK

(Release ID: 2205076) Visitor Counter : 251