Steel Authority of India Limited (SAIL), a Maharatna PSU under the Ministry of Steel, in collaboration with MyGov, has launched “सेल-e-BRATION:Steel Built India, SAIL Built Trust” on 30^th January, 2026.  This nationwide creative contest invites Indian citizens to showcase their storytelling prowess through engaging reels, cinematic stories, and communicative digital ads.

Objectives of the Campaign

The primary objective of सेल-e-BRATION is to highlight SAIL’s integral role in the daily lives of every Indian. By positioning the brand as a "reliable friend," the campaign seeks to foster a deeper emotional connection—the "Steel-to-Soul" bond—showing that while SAIL builds the nation’s infrastructure, it also protects the precious moments of its citizens.

Themes for Participation

Participants can choose from four diverse narratives:

1. Building India’s Big Dreams: Showcasing the "veins and bones" of the nation—railways, bridges, and highways.
2. Shield & Star: Highlighting SAIL’s contribution to national defense (tanks and ships) and space exploration.
3. There’s a Little Bit of SAIL in Everyone’s Life: Focusing on SAIL’s community impact through its schools, hospitals, and sports programs.
4. Products Everywhere: Highlighting SAIL as the invisible companion in homes, offices, and cities.

Prizes and Recognition

To encourage and reward India’s creative talent, the top 5 creators will receive:

• Cash Prize: ₹10,000/- each.
• Official Recognition: A Letter of Appreciation and Certificate from SAIL.
• National Spotlight: Winning entries will be featured across all official SAIL social media platforms.

How to Participate

• Eligibility: Open to all Indian citizens.
• Format: Videos must be in MP4 format, 1080p resolution, and up to 120 seconds (2 minutes).
• Language: Entries are accepted in Hindi or English.
• Submission: Participants must upload their videos to a cloud platform (like Google Drive or YouTube as an unlisted link) and submit the link via the MyGov portal.
• Deadline: All entries must be submitted by February 16, 2026 (11:59 PM IST).

Link of MyGov:

https://www.mygov.in/task/sail-e-bration-steel-built-india-sail-built-trust-reel-contest/

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AG