In a landmark step towards accelerating India's efforts to combat anemia, Union Minister for Health and Family Welfare, Shri J.P. Nadda, will release the Anemia Mukt Bharat (AMB) Abhiyaan – Operational Guidelines during the 16th Meeting of the Central Council of Health and Family Welfare (CCHFW) to be held on 29th June 2026 at Vigyan Bhawan, New Delhi.

The launch will mark a significant milestone in India's fight against anemia as the programme transitions from Anemia Mukt Bharat to Anemia Mukt Bharat Abhiyaan, reflecting its evolution into a more comprehensive, people-centric and technology-enabled initiative. The launch will also formalize the programme's transition, reflecting its evolution into a holistic approach that extends beyond iron supplementation to encompass testing, therapeutic management, eating right, digital tracking and community participation through Jan Chetna.

The guidelines will expand the existing 6x6x6 strategy into a 7x7x7 framework by introducing a seventh beneficiary group, a seventh intervention and a seventh institutional mechanism. Recognizing the importance of addressing anemia from the earliest stage of life, Low Birth Weight (LBW) babies (0–6 months) will be included as the seventh beneficiary group.

The "Eating Right" approach, which will promote regular consumption of iron-rich and diversified diets as a daily habit, will be introduced as the seventh intervention, while a strengthened Monitoring and Evaluation framework supported by digital tracking will serve as the seventh institutional mechanism.

A key feature of the Abhiyaan will be the transition from the T3 approach (Test, Treat, Talk) to the T4 approach (Test, Treat, Talk and Track). The revised strategy will emphasize intensified hemoglobin testing, treatment of iron deficiency anemia in accordance with national anemia management protocols, systematic tracking of beneficiaries for referral and follow-up, and targeted counselling to encourage healthy dietary practices.

For the management of severe anemia and non-responders among pregnant and lactating women, Intravenous Iron Therapy using Ferric Carboxymaltose (FCM) and Iron Sucrose will be included as an important clinical intervention.

The guidelines will also establish a robust digital ecosystem for monitoring anemia services across beneficiary groups. Hemoglobin testing records for pregnant women will be mapped through the JANANI Portal, while records for children will be captured through the RBSK and U-WIN portals. These platforms will converge into a unified AMB Abhiyaan Portal, enabling comprehensive monitoring, analysis and evidence-based planning.

The release of the Operational Guidelines during the 16th CCHFW Meeting will reaffirm the Government's continued commitment to strengthening nutrition and maternal and child health and will further accelerate progress towards a healthier and Anemia Mukt Bharat.

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SR

HFW/ HFM to launch Anemia Mukt Bharat Abhiyaan- Operational Guidelines /28 June 2026/2