A One-Day Awareness Programme on Branding and Marketing under the PM Vishwakarma Scheme was organized by the MSME Development & Facilitation Office (MSME-DFO), Imphal, on 09 October 2026 at the Conference Hall, Kakching Municipal Council (KMC), Kakching, Manipur. The programme brought together PM Vishwakarma beneficiaries and key stakeholders to strengthen awareness on branding, marketing, entrepreneurship, financial literacy and digital tools.

The programme was organized as a continuation of the Branding and Marketing awareness initiatives undertaken by MSME-DFO, Imphal, across different districts of Manipur. Similar programmes have already been conducted in Imphal East, Imphal West and Thoubal, collectively reaching more than 500 PM Vishwakarma beneficiaries. The strong participation of 100 beneficiaries attended in Kakching further reflected the growing interest among traditional artisans in strengthening their enterprises through improved branding, marketing and digital adoption.

Shri Elangbam Anand Singh, MCS, ADM, Kakching District, attended the programme as the Chief Guest. In his address, he highlighted the importance of strengthening traditional skills and enterprises and encouraged artisans to adopt appropriate approaches to improve productivity, market opportunities and livelihoods.

Shri M. Siva Sai Reddy, IEDS, Assistant Director, Ministry of MSME, delivered the welcome address and set the context for the programme, highlighting the importance of supporting traditional artisans through awareness, capacity building and institutional support under the PM Vishwakarma Scheme.

Shri Oinam Deben Singh, General Manager, District Industries Centre (DIC), addressed the gathering and highlighted the role of institutional support in facilitating the growth and development of local enterprises and entrepreneurs.

Shri Guneshwor Singh, Lead District Manager (LDM), conducted a session on Financial Literacy, Credit Linkages and Institutional Support for PM Vishwakarma Beneficiaries. The session focused on improving beneficiaries’ understanding of financial services, credit facilities and available institutional support.

The technical sessions focused on strengthening the productivity and market readiness of artisans. Smt. H. Shubra Devi, Founder, Meira Foods, shared practical insights on skill development, market trends and sales strategies, with emphasis on improving productivity and responding to changing market demands.

Shri Jiban Khundrakpam, Branding Consultant, Manipro Branding Solutions, conducted a session on entrepreneurship development, export opportunities, branding, packaging and product design, highlighting the importance of product presentation and branding in accessing wider markets.

Shri Abhishek Kesarwani, YP, MSME-DFO, Imphal, sensitized the beneficiaries on MSME Schemes and Udyam Registration, providing information on formalization and the institutional support available to micro and small enterprises.

The final technical session was conducted by Kashing Shingnaisui, YP, MSME-DFO, Imphal, focusing on Artificial Intelligence (AI) for Business Growth and Market Development and QR Code Generation. The session introduced beneficiaries to practical digital tools that can support product promotion, business visibility, customer engagement and digital transactions.

The programme provided PM Vishwakarma beneficiaries with practical exposure to financial literacy, credit access, skill development, market trends, sales strategies, entrepreneurship, branding, packaging, product design, MSME schemes and digital technologies. The sessions aimed to help traditional artisans strengthen their enterprises and adapt to evolving market opportunities.

The programme concluded with a Vote of Thanks, with active participation from beneficiaries and stakeholders. The programme served as a platform for knowledge sharing and direct interaction, contributing to greater awareness and effective implementation of the PM Vishwakarma Scheme in Kakching District.

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