Press Release: Press Information Bureau

AYUSH

Ministry of Ayush Joins Prime Minister’s “Swasth Nari Sashakt Parivar Abhiyaan” to Promote Women’s Health & Well‑Being

Nationwide campaign to strengthen screening, maternal health services, lifestyle counselling, yoga and Ayush-based interventions for women

States, UTs, Self-Help Groups and institutions to mobilize communities for holistic women’s healthcare

Posted On: 14 SEP 2025 10:40AM by PIB Delhi

Ministry of Ayush is participating in the Swasth Nari Sashakt Parivar Abhiyaan, a national health campaign being launched by the Ministry of Health and Family Welfare. In collaboration with State and Union Territory (UT) administrations, Ayush research institutions, educational institutions, industries and private sector, associations, NGOs, and cooperative societies, the Ministry will organize a series of activities focusing on women’s health promotion and screening for various ailments.

This 16-day campaign will feature Health check-ups and screening camps for non-communicable diseases (NCDs), cancers, anaemia, tuberculosis, and sickle cell disease; Maternal and child healthcare services; Awareness programs on nutrition and hygiene and voluntary blood donation drive to support public health efforts. Treatment modalities through Ayush for Anaemia, NCD, Poly Cystic Ovarian Disease (PCOD) among women and children is also focused under the campaign.

This national health campaign will focus on women’s health and empowerment through dedicated kiosks for lifestyle counselling, yoga sessions, and " Prakriti Pareekshan". States and Union Territories will organize awareness camps in schools, radio and television programs, as well as social media campaigns to reach a wider audience. Home remedies and nutrition kits will be distributed among the public, while the health benefits of common medicinal plants and herbal teas for women’s well-being will be highlighted through various activities. The campaign also emphasizes countering corporate burnout through Ayurveda-inspired wellness programs and Yoga-based mindfulness practices.

Self-Help Groups at the Panchayat level will conduct awareness rallies and pledge-taking events to mobilize communities. The campaign will ensure comprehensive women’s healthcare—from pregnancy to palliative care—with daily Ayush health tips on topics such as Anaemia-Free Women, Fit Mother, Stress-Free Women, Herbal Nutrition, and Bone Health shared on social media to help women address their health concerns effectively.