Press Information Bureau
Government of India
Ministry of Rural Development
28 MAR 2023 9:56PM by PIB Delhi
Union Minister Shri Giriraj Singh initiates ‘Captive Employment’ initiative under Deen Dayal Upadhyaya Kaushalya Yojana (DDU-GKY), paving the way for greater industry participation in skilling rural poor youth

Union Minister for Rural Development Sh. Giriraj Singh onboarded 19 Captive Employers, a unique initiative under the Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-GKY) in New Delhi today. Captive employers will train Rural Poor Youth and provide employment to trained youth in their company or subsidiary. The event was also graced by the presence of Union Ministers of State Shri Kapil Moreshwar Patil (Panchayati Raj), Sadhvi Niranjan Jyoti (Rural Development and Consumer Affairs, Food & Public Distribution) and Shri Faggan Singh Kulaste (Rural Development and Steel).


Speaking at the event, Shri Giriraj Singh said India has the potential to emerge as the skill capital of the world and the MoU signed between MoRD and the Captive Employers is the first step towards this aim. In the first phase 19 Captive Employers are being engaged to train and provide jobs to over 31,000 rural youth.

“We are confident that in the future this number of jobs generated will jump from 30,000 to 1,30,000,” he said.


Shri Giriraj Singh emphasised that the Captive Employer scheme will bridge the gap between job seeker and job provider. The Minister invited suggestions from the participating employers to bring the changes in the said arrangement in order to make it more rewarding and effective. He also emphasised that Ministry as well as the States need to organise meetings with CII, FICCI, PHD Chamber of Commerce and MSME Associations.



MoS Shri Kapil Moreshwar Patil, in his speech, said that the Ministry of Rural Development, through its DDU-GKY programme and partner Project Implementing Agencies (PIAs), is helping the rural youth find their ground by providing them with employment opportunities and thereby empowering them financially. He also exhorted Captive Employers to inform other industry partners to participate in this scheme and reap rewards in the form of getting a ready supply of skilled Human Resource.



Addressing the gathering, MoS Shri Faggan Singh Kulaste said this is a ‘Rozgar Mela’ (Employment Fair), the more the number of youth and their trust in the scheme gains, the better. “This is the dream of our Prime Minister Shri Narendra Modi and this is the actual Make In India,” he said.



MoS Sadhvi Niranjan Jyoti observed that the captive employment programme is a significant initiative of the Ministry. She said, "Every individual is a source of immense possibilities. This initiative will remind our youth of their potential and make them AatmaNirbhar (self-reliant). Also, it  will help bridge the human resource needs of the industry.”



During the event, Memorandums of Understanding (MoU) were signed with 19 Employers to engage as captive employers in the ambitious initiative by the Ministry of Rural Development (MoRD) for providing livelihoods to the rural youth under the DDU-GKY programme.




The selected CAPTIVE EMPLOYERS will be providing training to rural poor youth in their respective industries, namely, hospitality, apparel & textiles, manufacturing, IT/ITeS, telecom, retail, Power etc.



More than 31,000 jobs are expected to be provided to rural poor youth through this unique initiative. The latest initiative is aimed at providing hands-on training with the concerned PIA, which is at par with the industry requirements.

At the event, 10 select recently trained candidates, through the programme, were also handed out appointment letters by the dignitaries. These candidates have recently completed their On-the-Job Training (OJT) after completion of training.



About Captive Employment:

‘Captive Employment’, is a first of its kind initiative aimed at addressing the vision of a dynamic and demand-based skilling ecosystem catering to the requirements of industry partners assuring sustainable placements for rural poor youth. The initiative is a shot in the arm for the DDU-GKY programme, assuring post-training placement of candidates for a minimum of six months with a minimum CTC of Rs 10,000/-. This program will be a big boon for rural poor to augment their job needs and improve their standard of living. This program shall also contribute to sustainable development goals.


About DDU-GKY:

Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-GKY) is a placement linked skilling program of the Ministry of Rural Development under the aegis of National Rural Livelihood Mission (NRLM). This program caters to the rural poor youth. It was launched on 25 September 2014 and is funded by MoRG, Govt of India.

The program is currently being implemented in 27 States and 4 UTs for rural poor youth with an emphasis on placements. More than 877 PIAs (Project Implementation Agencies) are training rural poor youth in about 616 job-roles through more than 2,369 training centres. A total of 14.08 lakh candidates have been trained and 8.39 lakh candidates placed since inception under the programme.

With changing times and changing aspiration of rural youth, the programme to is undergoing transformation in its Guidelines and Standard Operating Procedures. DDU-GKY 2.0 Guidelines are in the advance stage of finalisation in the ministry. This new version of the program aspires to improve by skilling ecosystem and make it more job oriented.