India Handloom Brand garments to be promoted by BIBA
The collaboration would strengthen the
India Handloom Brand and make it more successful: Smt. Smriti Zubin Irani
The Ministry of Textiles has joined hands with the ethnic apparel brand
BIBA and has launched India Handloom Brand garments at
BIBA’s flagship store at Lajpat Nagar, New Delhi today. Speaking at the launch
function, the Union Textiles Minister Smt. Smriti Zubin Irani said that the Ministry of Textiles is focusing on promoting
and reviving Indian handlooms and Indian weaves. Smt. Irani said that India has
a rich textile heritage and that an initiative such as this, wherein brands collaborate
with the Government’s initiative, would help make the programme bigger and more
successful.
Under the collaboration, India’s leading pan-India ethnic brand BIBA would create
apparels using the India Handloom Brand fabrics promoted by the Ministry of
Textiles. To start with, the clothing line would comprise India Handloom Brand
Pochampally Ikkat fabrics from the state of Telangana, and would be available
at key BIBA outlets, with a starting price range of Rs XXX. The new Spring
Summer Collection will have pieces with an additional tag of ‘India Handloom
Brand’ to certify that the product is made using the quality fabric. This
initiative will help popularize Indian handloom products, which will in turn
help weavers and local artisans showcase their works on a wider platform.
Mr. Siddhartha Bindra, Managing Director, BIBA said that BIBA is proud
to be associated with India Handloom Brand. He said that the India Handloom
Brand’s fabrics are of supreme quality and are environment friendly. He said that it has
been BIBA's constant endeavor to provide its customers with products of high
quality which will glorify beauty, feminity and grace of Indian women. He added
that BIBA will be using the India Handloom Brand’s fabric
to craft some exclusive pieces for the upcoming collections, expressing
confidence that they will be able to provide BIBA loyalists the best shopping
experience with these new additions. Development Commissioner (Handlooms), Shri Alok
Kumar, and Chairperson, BIBA, Ms. Meena Bindra were also present on the
occasion.
The India Handloom Brand was launched by the Prime Minister of India on 7th August last year in order to promote the branding of high
quality handloom products, with zero defects and zero effect on the environment.
Under the collaboration, the India Handloom Brand fabrics would be made
available at key BIBA outlets
across India.
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