Atithi Devo Bhava
The Ministry of Tourism has been releasing ‘Atithidevo bhava’ – Social Awareness Campaigns to sensitize various stakeholders in the tourism industry and the general public, inter alia, about their conduct and attitude towards tourists as well as issues relating to hygiene and cleanliness and to reinforce the spirit of ‘Atithidevo bhava’. These campaigns have been run in the electronic and print media on an all India basis.
Development and promotion of various tourism destinations and products are primarily the responsibility of the State Governments/Union Territory Administrations. The Ministry of Tourism, however, provides Central Financial Assistance for tourism projects identified in consultation with them, subject to availability of funds, inter-se priority and adherence to scheme guidelines.
This information was given by the Minister of State of Tourism, Shri Sultan Ahmed in a written reply in Lok Sabha today.
Samir/kd