The landline telephone connections of Bharat Sanchar Nigam Limited (BSNL) have been gradually declining during the last three years. However this is not so in case of Mahanagar Telephone Nigam Limited (MTNL). Giving this information in written reply to a question in the Lok Sabha today, Shri Kapil Sibal, Minister for Communications and Information Technology, said that the main reasons of decline in landline connections are as follows:

• Substitution of fixed line telephone by mobile phones which offers greater flexibility in usage
• Surrender of extra wireline telephone connection where multiple connections are available in same premises.

Shri Sibal said that as on 31.10.2013, BSNL has 9.94 million wireline broadband connections and MTNL has 1.15 million wireline broadband connections.  BSNL and MTNL are providing broadband on various technologies viz. Fibre-to-the-Home (FTTH), 3G, EVDO (Evolution Data Only) etc. BSNL is deploying Wi-Max (Worldwide Interoperability for Microwave Access) technology also for providing broadband.

BSNL and MTNL have taken the following steps to enhance attractiveness of landline connections and improve quality of service:

• Strengthening of sales and distribution channel of landline and broadband connections.
• Introduction of various attractive tariff plans & improved marketing strategies.
• Making all out efforts to retain landline customers and increase their utility by providing several Value Added Services including broadband services, Intelligent Network Services and broadband based value added services like Video/Games/Music on demand  etc
• Efforts to upgrade the external plants and extend connectivity to new upcoming colonies to provide landline telephones on demand.
• Induction of new customer care (single window) and billing platform, provisioning system.
• Extending optical fibre to home and providing high bandwidth to subscribers.
• Loyalty scheme & special care of corporate customers.

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KKP